Catering To The Needs Of Baby Boomers
Since the first group of Baby Boomers were born in 1946 they have determined the market needs of American society. Demand for baby foods, diaper services and infant toys dominated the 1940's and early ‘50's. This gave way to television, station wagons and Disneyland. As the Baby Boomers moved on to college they brought with them free love and flower power, but they soon moved into the corporate world and the real estate market boomed.
Now that Baby Boomers are nearing retirement age, what are their needs? As they age Baby Boomers will not be moving out of the marketplace. They will be driving it just as surely as they have been for the last 60 years. What is it the Baby Boomers will be demanding in their early retirement years?
Baby Boomers are very interested in remaining healthy and active during their retirement years. Food supplements, gyms and fitness centers, preventative and alternative health care will play a vital role in this need. To appeal to Baby Boomers these products should be presented with plenty of information and upscale presentation. Curves® is more popular than a neighborhood boxing gym. Supplements tailored to a specific age group or specific needs are more popular than generic supplements.
Baby Boomers also want to look younger. The proliferation of spas around the country attests to this. Massage, skin care, relaxation, all help aging Baby Boomers retain their youthful appearance. A combination of services that might include exercise programs, supplements, relaxation and skin care would be quite popular with Baby Boomers.
Unfortunately many Baby Boomers are not prepared for retirement. Many lost their retirement nest eggs in the dot com bust or closure of retirement funds and are now anxiously trying to rebuild their retirement funds. At-home businesses, self-directed IRAs, and part time employment appeal to this group of Baby Boomers. Anything that builds residual income, such as network marketing or small scale investments will appeal to those who have small retirement incomes that they need to increase. And for those who do have adequate retirement, money management will be very important.
Leisure services, travel and entertainment will also become more important to Baby Boomers if it is a service tailored to them. Fewer want to hitchhike around Europe, but they do want attractive, low cost places to stay near the major attractions of the world. Package deals with other Baby Boomers will become more attractive, despite the individualism of the Baby Boomer generation, as spouses begin to die and infirmities require them to rely more on others. Senior meal sites will take on new personalities as Baby Boomers come seeking companionship.
The need for efficiency will also grow. With incomes fixed and energy levels declining Baby Boomers will want smaller, more efficient living spaces, transportation and even smaller packaging of food items. The generation that made MacDonald’s will again change the way America eats as they seek convenience foods that are more healthful and nutritious but no less convenient. Keeping your eyes open in all of these areas will help you determine ways to serve the Baby Boom generation and be part of the ongoing prosperity they have provided throughout their lives.
Lynn Doxon is a Baby Boomer herself and is almost, but not quite, prepared for retirement. You can contact her at lynnd@usana.com or visit her website www.robertallenhome.net or www.lynnandrobert.usana.com.
Get your free reports and contact me here:
Robert G Allen Income from home opportunity.
Click Here To Be Personally Mentored By The Robert Allen USANA Team
Now that Baby Boomers are nearing retirement age, what are their needs? As they age Baby Boomers will not be moving out of the marketplace. They will be driving it just as surely as they have been for the last 60 years. What is it the Baby Boomers will be demanding in their early retirement years?
Baby Boomers are very interested in remaining healthy and active during their retirement years. Food supplements, gyms and fitness centers, preventative and alternative health care will play a vital role in this need. To appeal to Baby Boomers these products should be presented with plenty of information and upscale presentation. Curves® is more popular than a neighborhood boxing gym. Supplements tailored to a specific age group or specific needs are more popular than generic supplements.
Baby Boomers also want to look younger. The proliferation of spas around the country attests to this. Massage, skin care, relaxation, all help aging Baby Boomers retain their youthful appearance. A combination of services that might include exercise programs, supplements, relaxation and skin care would be quite popular with Baby Boomers.
Unfortunately many Baby Boomers are not prepared for retirement. Many lost their retirement nest eggs in the dot com bust or closure of retirement funds and are now anxiously trying to rebuild their retirement funds. At-home businesses, self-directed IRAs, and part time employment appeal to this group of Baby Boomers. Anything that builds residual income, such as network marketing or small scale investments will appeal to those who have small retirement incomes that they need to increase. And for those who do have adequate retirement, money management will be very important.
Leisure services, travel and entertainment will also become more important to Baby Boomers if it is a service tailored to them. Fewer want to hitchhike around Europe, but they do want attractive, low cost places to stay near the major attractions of the world. Package deals with other Baby Boomers will become more attractive, despite the individualism of the Baby Boomer generation, as spouses begin to die and infirmities require them to rely more on others. Senior meal sites will take on new personalities as Baby Boomers come seeking companionship.
The need for efficiency will also grow. With incomes fixed and energy levels declining Baby Boomers will want smaller, more efficient living spaces, transportation and even smaller packaging of food items. The generation that made MacDonald’s will again change the way America eats as they seek convenience foods that are more healthful and nutritious but no less convenient. Keeping your eyes open in all of these areas will help you determine ways to serve the Baby Boom generation and be part of the ongoing prosperity they have provided throughout their lives.
Lynn Doxon is a Baby Boomer herself and is almost, but not quite, prepared for retirement. You can contact her at lynnd@usana.com or visit her website www.robertallenhome.net or www.lynnandrobert.usana.com.
Get your free reports and contact me here:
Robert G Allen Income from home opportunity.
Click Here To Be Personally Mentored By The Robert Allen USANA Team
posted by Brenda' Trek at
4:44 PM
